The plywood industry in India is growing rapidly, with more people investing in quality furniture, modular kitchens, wardrobes, and durable interiors. However, with this increasing demand comes a darker side, a rise in scams involving counterfeit plywood.
Unsuspecting customers often end up buying fake or low-grade products disguised as premium brands. These scams not only waste money but also lead to poor performance and safety concerns. Thankfully, CenturyPly has taken a strong step to protect consumers through its digital solution, the CenturyPromise App.
The Problem: A Market Vulnerable to Deception
From the various cities and towns, customers go to plywood shops with the perception that they are buying a quality product. However, many are still ignorant of the fact that the plywood sheets they purchase may be a fake one. The packaging is recognisable, the branding seems to be true to the original, and the texture is almost identical to the original product, but the contents are quite different. These fake products:
- Weaken more quickly under pressure.
- May not be moisture, termite, or fire-resistant.
- Come with no warranty or any form of post-purchase service.
- Are sometimes even cheaper than the original products in order to deceive the customer.
It is difficult to identify such scams without technical skills, and most people only discover that they have been defrauded when issues start arising.
CenturyPromise: Your Shield Against Plywood Fraud
Realising the rising menace of fakes, CenturyPly introduced CenturyPromise, an application that empowers the buyer. The app is available on Android and iOS and allows the user to verify whether the plywood sheet is original or fake at the point of purchase. It works in three stages:
- Launch the application on your smartphone by downloading it first.
- Using the app, scan the QR code that is printed on the plywood sheet.
- Check the product name, thickness, manufacturing plant, and size at the bottom of the product within a few seconds.
This simple process enables buyers to identify fake products within a few seconds and avoid scams that are very difficult to notice.
What Makes CenturyPromise So Effective?
CenturyPromise is not just a code that can be scanned, it is about bringing light to an industry that lacks it. Here’s how it protects buyers:
- Instant product validation: Every sheet of plywood produced by CenturyPly has a specific QR code that is connected to the manufacturing history of the product. After scanning, the app checks if the sheet is genuine or not.
- Access to detailed information: The app does not only provide a ‘yes’ or ‘no’ answer. It gives the full details of the plywood and the buyer can be in a position to compare with the specifications and be certain that he or she has received the value for his or her money.
- E-warranty generation: After verification, the user can also download an electronic warranty certificate. This also serves as an official record in case of future service or claim.
Preventing Losses Before They Happen
The value of CenturyPromise is not in what it does, but in what it does not allow to happen. An imitation of a plywood sheet may appear to be normal when bought, but it can lead to problems in the future:
- Structural damage to furniture or interiors.
- Wear and tear expenses that are incurred before the agreed time of usage of the asset.
- Unplanned repairs due to moisture or pest infestation.
- Stress and inconvenience during renovation or construction.
However, all these problems can be avoided by verifying products before installing them. CenturyPromise eliminates scams at the source, ensuring that substandard products do not get into the market or your home.
Conclusion: Trust Built Through Technology
The plywood industry, like any other industry, is not immune to fraud. However, with tools such as CenturyPromise, the consumers are not helpless anymore. The app helps every buyer, whether he is constructing a home or remodelling a kitchen, to make the right decisions.
Through real-time verification of products and protection of digital warranties, CenturyPromise serves as a reliable assistant in every plywood purchase. In a world where things are not always as they seem, this app guarantees that what you are paying for is the real deal, long-lasting, and associated with one of the most reputable companies in India – plywood.